Netflix pest analysis. In 2010, Netflix was signing deals with names like Sony, Paramount, Lionsgate, and Disney to help them grab a 20% market share of North American viewing traffic. Netflix pest analysis

 
 In 2010, Netflix was signing deals with names like Sony, Paramount, Lionsgate, and Disney to help them grab a 20% market share of North American viewing trafficNetflix pest analysis PESTEL /PEST / STEP Analysis of Netflix in India: The Way Ahead Case Study PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Netflix Svod operates in

MY COMPANY IS NETFLIX. Similarly, it can’t offer content from all country either. Abstract. With that in mind, you have to read the post immediately. PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. From SOP Software solutions at Way We Do to streaming services like Netflix and beverage giants like Coca-Cola, the utility of PESTLE Analysis in understanding external factors and potential risks is evident. PESTLE Analysis of Netflix examines the various. Recommended read: SWOT analysis of Netflix. View ORL4410. Belgium covers an area of 30528 square kilometres and a population of 11 million people. 考虑到这一点,您必须立即阅读该帖子。. 2. Political. One crucial framework in the Netflix SWOT & PESTLE Analysis is the SWOT analysis. The PESTLE Analysis highlights the different extrinsic scenarios which impact. Not yet established in most populated countries. What Is PESTLE Analysis Used For. "Netflix pest analysis" Essays and Research Papers. In recent times, people rely more on the OTT platform like Netflix for entertainment and binge-watch TV shows, movies, and web. 99), Premium ($17. NETFLIX PEST ANALYSIS ALTERNATIVES/OPINIONS Focus on original content publishing like. The Netflix PESTLE Analysis will highlight the key external business determinants that can lead to potential opportunities as well as threats for the company. Below are the economic factors in the PESTLE Analysis of Coca Cola: Coca Cola dominates the market with almost 50% market share in the carbonated beverage market. In recent years,. [ CITATION Lui18 l 16393 ] PORTER’S FIVE FORCES ANALYSIS OF NETFLIX Netflix started as a video tape rental services of movies and. Page 9 of 50 - About 500 Essays Best Essays. يتضمن تقرير الشركة هذا على Netflix تحليل SWOT و PESTLE و CATWOE و Porters Five Force و MOST و 5 C الخبير. 6 key factors (Political, Economic, Sociological, Technological, Legal, and Environmental) are analyzed here, and based on this, strategies are made. : Streaming Away from DVDs case study PESTEL analysis includes. Gabriela. The. It is essential that Netflix rethink their business model this year. View NETFLIX PESTLE. What are the 4P’s of Marketing Mix. Legal Environment: Starbucks Customer Claim Gets An Icy Reception 25th August 2016. Kyle Robinson, Melissa Hawtin, Ariana D’Avanzo. Popular titles cost $1. Powerful Essays. The US $ 4. : The Disruptor Faces Disruption. Political: Adherence to certain policies, licenses, privacy rights with all parties in business. Ares Hernández. Alibaba’s main products and services are as follows;SWOT Analysis stands for – Strengths, Weaknesses, Opportunities, and Threats that Netflix Blockbuster encounters both internally and in macro environment that it operates in. Doc Preview. 2 days ago · The report sparked a gap-up in Netflix stock, rising more than 16% on Oct. Netflix Inc. These factors come under technological factors. VRIO Analysis of Netflix Netflix is a global streaming entertainment service that offers movies, TV shows, and original content to stream commercial free for an affordable monthly fee. Need to work on content restrictions so that same films and TV shows are available in every country 2. Jade Morales Jun 08, 2023 Knowledge. Its streaming service and global presence have made it a remarkable. 25 and less popular films are significantly less ranging from $0. Based on their trajectory, it is anticipated that Netflix will grow to between 60 and 90 million members in the US (Netflix Investors). Robert Poulus. About NETFLIX Company Profile Founded in 1997 Operated as a flat rate DVD rental via. External Environment of Netflix PESTLE Analysis A PESTLE analysis assesses the company’s external environments, which are outside its control (tutor2u). The PESTLE analysis is done to chart the impact of multiple external conditions on the future development of a company. In 2003. As the consumption of digital services grows worldwide driven by increased use of the internet and mobile devices, Netflix continues to enjoy growth in popularity. Published by HBR Publications. BUS 338. 2 days ago · Ducks are being used as an organic pest management strategy on a WA vineyard. How you can use PESTEL Analysis for Netflix At EMBA PRO, we specialize at providing professional PESTEL analysis & other strategic management MBA resources. docx from ORL 4410 at University Of Denver. The PESTEL / PEST Analysis of Amango Project: Taking Online DVD Rental to Germany HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. These strategic factors are opportunities or threats that impact business. Extend With the loss of subscribers Netflix is advancing into advertising as an from BUS 338 at Murdoch University. The results of this PESTEL analysis of Disney reveal opportunities to grow the global business despite strong competition with the entertainment products of Sony and Comcast (parent company of Universal Studios), and the video streaming services of Apple TV Plus, Amazon Prime Video, Netflix, and Google’s YouTube. Netflix is a company that provides online streaming and DVD rentals to customers around the world. Download to read offline. It can’t offer the full picture. In this article we will perform Netflix pestle analysis to find out how political, economic, socio-cultural, environmental, legal and technology factors affect the company. This PEST analysis of. The headquarters of the parent company ByteDance is in Beijing, China; but TikTok is incorporated in the Cayman Islands. "Netflix pest analysis" Essays and Research Papers. Launched in1997‚ it originally offered DVD rental on a pay-per-use basis. The PESTLE/PESTEL analysis is a strategic management tool that determines the effects of the industry’s remote or macro-environment on the company. Content piracy is a massive threat to the security of the company. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Tesla’s growth. Definition of PESTEL / PEST / STEP Analysis What is PESTEL / PEST / STEP Analysis? How you can use PESTEL Analysis for Netflix (2000) At EMBA PRO, we specialize at providing professional PESTEL analysis & other strategic management MBA resources. Amazon is one of the most easily recognizable names in the world and has wide-reaching effects on how we consume many products. The 4Ps of Marketing Mix are -. Cùng với những cân nhắc về pháp lý và môi trường, nó cũng tác động đến hoạt. the. 19. 1 - Company, 2 - Customers, 3 - Competitors, 4 - Collaborators, and. Prateek Bhargava. As of 2019, it serves over 169 million subscribers from 190 countries around the world. Mario Clement Senior Market Analyst - IT Spending at IDC Centre For Consultancy and Research Pvt Ltd. The company is headquartered in Stockholm, Sweden, and has a legal domicile in Luxembourg. Selain pertimbangan hukum dan lingkungan, hal ini juga berdampak pada bisnisnya. Definition. VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence. Sort By: Satisfactory Essays. تأسست في عام 1997 ومنذ ذلك الحين أصبحت واحدة من. It is a tool that determines how external factors affect the organization and its business strategies. Very few sectors advance at the pace of the tech and entertainment industry. (VRIO analysis and value chain analysis) and external (PESTLE model and Porter’s 5 Forces. Students also. Strategy planning process often requires five steps –. A key element of this ‘PESTEL analysis of India (Country Profile)’ is the economic environment. Political / Legal. Netflix is subject to political, economic, social and technological elements like other companies in the movie rental industry. In this blog we will conduct the PESTEL analysis of Netflix. If you are looking for. Netflix case study. Executive Briefing 4 ORL 4410 Master of Science Organizational Leadership Gabriela Batista University8/5/22, 12:27 AM Netflix PESTLE Analysis | MBA Skool PESTLE Analysis examines the,the business of the brand. is a provider of on-demand Internet streaming media available to viewers in all of North America, South America and parts of Europe, and of flat rate DVD-by-mail in the United States, where mailed DVDs are sent via Permit Reply Mail. 4/8 Technological Factors: The technological factors in the PESTLE Analysis of Netflix are mentioned below: Since, Netflix is an online based app so technology plays an important role for the right, patent and other intellectual property right are important for Netflix. M. The PESTLE Analysis of Netflix also looks at many extrinsic factors. In addition, an evaluation known as. A CME M ANAGEMENT C ONSULTANCY 1 M AIN S TREET A THENS, G EORGIA 30602 C ONFIDENTIAL-T HE CONTENTS OF THIS DOCUMENT ARE PRIVATE AND CONFIDENTIAL. You will find Political, Economic, Social and Technological factors affecting the macro environment of the business of Netflix. In this article, we will do a PESTEL Analysis of Netflix. PEST ANALYSIS Political (Government rules and policies) – this made the entire content of Netflix not to be available in certain countries. Retrieved December 30, 2021, from Pratap, A. BUS. base. Political factors: An opinionated chief executive. At the time of Netflix’s founding many customers of normal video renting stores where becoming frustrated with the lack of service and late fees these video rental stores where providing. Netflix was innovative; they offered a totally new The 4K television market has seen a ten-year growth of 43% in the US, with the market estimated to be worth $71. 99), Standard ($13. The first reason is related with the restrictions that are imposed on the countries; the US has restriction on the countries such as Crimea, North Korea. The company provides TV shows, documentaries and movies without commercials to its customers and was founded on an. This paper focuses on Netflix, the market position, the strategic analysis of factors. PESTEL is the acronym for Political, Economic, Social, Technological, Environmental and Legal factors- the external remote factors affecting a company. Netflix Porter's Five Forces Analysis. Netflix's business model canvas focuses on key activities such as content creation and acquisition, technology development, and customer acquisition and retention. This company, with more than 90 million customers worldwide, fights against more political, economic, social, and technological issues than you may think. View PEST Analysis Of Netflix-21032020-052949am. will face in prevalent macro environment other than competitive forces. Netflix started online DVD rental and sale operations with only 30 employees and 925 titles. Even so, the profits are still on the rise and likely to continue with a probable streaming service and continuation into the video game industry. In 2018, the company earned a revenue of $75,356 million with a growth rate of 3. Netflix success was followed by the establishment of many other DVD rental companies. With a global presence, Netflix is the leading provider of streaming content. Exponential Growth – In the past ten years, Netflix has become an influential brand for online streaming content not only in the US but across the world. The following is a PESTLE study of Netflix. By analyzing the political, economic, sociocultural, technological. This PESTLE country analysis report on Egypt provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. According to a new law passed by EU, Netflix is required provide. (2020, october 22). 2026 Words; 9 Pages; Pestle Analysis. 2. Các yếu tố chính trị, kinh tế, văn hóa xã hội và công nghệ đều được bao gồm. docx from BUSINESS 15 at Queens University. 1. By entering this area, Netflix is able to access new. The Netflix PESTLE Analysis evaluates the company's business strategies based on many factors. Economic factors affecting Netflix. Some of the economic factors that Netflix Streaming should evaluate both in the present market and one in which it wants to enter are – inflation rate, GDP growth rate, disposable. 1. Countries such as Argentina, Venezuela, and Turkey have inflation above 80%. Introduction to the assignment and summary of the selected business. This segment of Pestel Analysis provides the analysis of the socio-cultural environment prevalent in the organizational environment. Netflix PESTLE Analysis. PESTLE analysis is about investigating six external factors. Netflix is a public company and has been incorporated as Netflix. 9/30/2023. This PEST analysis of Netflix addresses the main concerns the company faces at this moment. You may want to look at using a SWOT or PEST analysis. PESTEL Analysis is a strategic management tool that Netflix leadership can use to make better decisions. Netflix, having a subscriber base of 6. 9 billion (digitaltveurope. The following elements must be considered by Netflix in order to. A SWOT analysis requires you to consider strengths‚ weaknesses‚ opportunities and threats. It has struggled with customer support issues, particularly during the 2020 pandemic. pptx. Operating Income. University of Alabama. YouTube, Piratas) 3 4 PROBABLITY PROFIT IMPACT 5 PEST/OT PREDICTION OR TREND (0-100%) (-10 to +10) Mult STRATEGIESR OBJECTIVES More people will drop Cable 6 SC/O subscriptions 90% 10+ 9 There will. Choosing the vision, mission and the reason of existence for Netflix Streaming. The PESTLE analysis has provided valuable insights into the various factors that can impact Netflix's operations. In some business models, SWOT may be referred to as SLOT where the Weakness is replaced with Liabilities. SWOT ANALYSIS. Netflix PEST Analysis . Netflix is an online network that streams films, series and documentaries allowing subscribers to watch unlimited shows and films. The per capita income in the US in 2021 was $63, 416 while it is expected to lower to $55000 in 2022 and $57000 in 2023. INTRO DUCTION •A mobile-app based instant cab service. A. PESTEL / STEP / PEST Analysis of Netflix Case Study Solution of Netflix SWOT Analysis and Solution of Netflix References & Further Readings. Using this tool, an organization can assess external factors that influence its operations, and create strategies to become more competitive and relevant in the market. Kaufman and deals with topics in areas such as Strategy & Execution Disruptive innovation, Growth strategy, Operations management, Technology. Political, economic, socio cultural, and technological factors are all included. Thomas Edison State College. However, the company is also affected by a number of external factors which may be beneficial or harmful to its overarching goal of. The company was founded by Reed Hastings and Marc Randolph in 1997. 1. This is the tool you would use when you are considering any economic factors or potential changes to your business strategy. PESTLE Analysis of Netflix Inc. Today, we’ll study the pestle analysis of Netflix. E. Zero down on the central problem and two to five related problems in the case study. PEST Analysis of Netflix: How Politics and the Economy impact the Media Provider. Here is a PEST analysis example that can give you a clear understanding of how this works: Political. Blockbuster’s fate was all but sealed. VRIO Analysis of Netflix. Netflix A PEST Analysis 10 Officer and other executives want to drive home its. PEST Analysis . First, political factors determine whether the country is open to new ventures. impacting its market position, and recommendations on how to gain a competitive advantage in. The analysis focuses on measuring the company’s position based on forces like threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers and competitive rivalry. Impact: For each factor, grade how big of an. Netflix - Strategy management. September 19, 2023. The expansion strategy being implemented by Netflix is fragmented and uncoordinated. Sort By: Satisfactory Essays . 1450 Words; 6 Pages; SWOT/PESTLE ANALYSIS. Netflix PESTEL Analysis. Use of PEST analysis at UNISON Introduction UNISON is Britain and Europe ’s biggest public sector trade union‚ representing more than 1. Netflix is a popular over-the-top (OTT) content platform that has its headquarters in Las Gatos, United States. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Netflix will form the basis of this analysis as it encompasses both the internal and external factors affecting the company. You can find movies, documentaries, and feature films from all over the world as well. A SWOT analysis narrows in on a more project-specific level. 6 million subscribers could ensure delivery of its DVDs to more than 90% of its subscribers within a single business day and by the end of 2006, Netflix had achieved revenues of nearly $1billion. Netflix Inc. VRIO is a resource focused strategic analysis tool. Expert Help. Step 2/4. Strategy planning process often requires five steps –. Netflix PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Netflix: Pricing Decision 2011 case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. Netflix’s rise to the top of the streaming service industry, for instance, can be attributed to their understanding of these technological factors. Not yet established in most populated countries. Internal factors analysis (IFAS) and external factors. 9/30/2023. This PEST analysis of the Walt Disney Company explains the political, economic, social, and technological aspects you likely aren’t aware of. PEST Analysis . It has more than 221 million users as of 2022. Page 5 of 50 - About 500 Essays Better Essays. School Southern New Hampshire University; Course Title MBA 515; Uploaded By orlandowashington. The PESTLE analysis brings about extrinsic factors that have an impact on the brand. Try Smartsheet for Free. Strategy Analysis of NETFLIX. Good Essays. Good Essays. The streaming platform is offering its service in many countries across the globe. Need help with Netflix SWOT & PESTLE Analysis? Order the complete Netflix SWOT & PESTLE report or view the free sample complete report on our site now!. A PEST analysis is a tool to help analyze the external environment so your team can create more accurate decisions for big picture financial decisions. Netflix is the leading streaming services provider with a global presence. The majority of it, or $1,789,596, is attributed to the revenue Netflix received from its subscriptions. Step 2 – Identify the competitors. 3. VRIO is a resource focused strategic analysis tool. The SWOT analysis comprising of factors influencing the internal analysis and external analysis of Netflix are presented below in a matrix. For this reason, we will examine the political, economic, social,. They invested heavily in R&D and understood the. Sort By: Satisfactory Essays. docx from MBA-FPX 5006 at Capella University. Netflix PESTLE Analysis | Marketing Tutor In Spring of 1997, Netflix founder Reed Hastings decided he wanted to join the e PEST analysis is a valuable tool that can help businesses to understand the forces that are shaping their industry and to develop strategies that will help them to succeed. PEST Analysis . 1 million streaming subscribers. Understand the political system in Egypt through analysis of key figures in the country and governance indicators. PEST analysis of Netflix Inc POLITICAL ECONOMIC SOCIAL The U. PESTLE analysis helps calculate possible risks and profits. Make a SWOT and PEST analysis of Netflix, Inc. PESTLE Analysis Topic Videos. The following elements must be considered by Netflix in order to. 2 Anaylsising Netflix PestlePESTEL / PEST / STEP Analysis of Walt Disney. In 2008, Netflix signed a deal with Starz to stream around 1,000 blockbuster movies and shows on its service. 4. Netflix operates in a dynamic environment where it is influenced by. Introduction PESTEL analysis is one of the few business strategies that give a boost to start-ups. Doc Preview. Netflix in India The Way Ahead. Third, the category of social factors reflects the demand for a product or service. Second, economic factors show how prosperous the place is. Taylor Wilson Mr. Key Points and Recommendations – PESTLE/PESTEL Analysis of Nike Inc. Tesla’s case involves the automotive industry, the energy generation industry, and the energy storage industry. Study Resources. 1. For internal factors, check out the swot analysis of Netflix . The 5Cs of Marketing Analysis are -. BUS. Economic factors also play a direct role in the context of international business. They have 3 plans: Basic ($8. SWOT Analysis stands for – Strengths, Weaknesses. Product – The products Netflix Blockbuster is making or are in the pipeline to capture potential markets. Netflix Blockbuster faces 4 major types of risk exposures – risk corresponding to technological innovations, demand risks, production or delivery risks, and. From SOP Software solutions at Way We Do to streaming services like Netflix and beverage giants like Coca-Cola, the utility of PESTLE Analysis in understanding external factors and potential risks is evident. Canada is a country located in North America. The SWOT/TOWS analysis report for this ecommerce business focuses on providing insightful details about the internal and external analysis of the company. 99), Premium ($17. The regulations followed in different regions not only prevent the smooth operation but also has some tax implications. Economic: Include pure competition and economic aspects of country. In conclusion, PESTLE analysis is a powerful tool that can be used by organizations to understand the external environment. Running head: PEST ANALYSIS FOR NETFLIX Joseph Spath Southern New Hampshire University PEST Analysis for Netflix Susan. Posted by Zander Henry on Aug-22-2018. PESTLE analysis is a framework which is. Economic. 2. 2. Good Essays. Netflix is a profitable organization, for example, in 2011, the company had revenue of $3. 2. Spotify PESTEL Analysis. Netflix's Chaos Monkey is "a tool that randomly disables our production instances to make sure we can survive this common type of failure without any customer impact," Netflix. Competition in the industry (Strong force) Netflix competitor's analysis shows that competition in the content industry is a. Social media come in many forms from traditional blogs to modern day social networking sites. VRIO Analysis of NETFLIX INTERNATIONAL EXPANSION VRIO Analysis Netflix’s top resources can be listed as follows: 1. Analysis of Previous marketing communication There isa number of thecommunicationmedium used by Netflix for promotion strategy which aims to acquire new subscribers for the media service industry. The PESTEL / PEST Analysis of Walt Disney will cover all macro environment factors that impact Broadcasting & Cable TV - political factors, economic factors, social factors, technological factors, environmental factors and legal factors. PESTLE analysis Reviewing the pestle analysis will allow Netflix to determine the different ways that Netflix Live will impact through the political, economic. Technical. Even if you go with the Basic one, you will still have access to all the company’s titles. Also, Porter's five force model shows that there exists fierce competition in the industry due to the new entrants, high substitution, and high buyers' and suppliers' bargaining. In 2010, Netflix decided to expand its operation into Video on Demand Streaming while retaining the rental business. Company. Netflix Strategy. GBA 490 490-910. This is a critical step that helps organizations identify potential threats and weaknesses that can be used in other frameworks, such as SWOT, or to gain a broader and better understanding of the overall. In 2021, According to Interbrand , Netflix ranks #36 – with a brand value of $15. During the lecture‚ Helen mentioned that this analysis mainly focuses on the macro-environmental influences on the business. 1. Amazon PESTLE Analysis. Brand Reputation – Netflix has risen to become a household name within a short period. Our team has recently conducted a PESTEL analysis to examine the impact of the macro-environment factors on Netflix’s growth. Q-2 Analyze the macro-environmental factors affecting Netflix in India to ascertain the best strategies for the company. PEST analysis examples (Amazon, Nike, Starbucks, Netflix) Let’s take a look at a few PEST analysis examples of some popular businesses: Amazon; Nike; Starbucks; Netflix; Amazon. 46 trillion (O’Neill, 2022). PESTLE only gives provides an outside perspective about businesses. Netflix is an internet entertainment service having more than 167 million subscribers from all around the world. 1. Importance of PESTEL Analysis in Strategy Management & Planning Process. It has subpar customer support. In the case of Netflix, the leading online streaming platform in. The preferences and needs of consumers are analyzed in this section. Along with legal and environmental considerations, it also impacts its business. A SWOT analysis of Netflix highlights its strengths in content creation. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative. Netflix’s Strengths: 1. The company was founded in 1997 by Marc Randolph and Reed Hastings. Netflix’s Strategy: An analysis utilising the strategic tools PEST, Porter‟s Five Forces model and SWOT. Social SWOT analysis is the most regularly used tool. The PESTEL / PEST Analysis of Netflix: Designing the Netflix Prize (B) HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. 2. Price – Pricing strategy that Netflix Blockbuster is pursuing in various customer segments it is operating in. This PEST analysis of the Walt Disney Company explains the political, economic, social, and technological aspects you likely aren’t aware of. Despite all the increase in price due to the tariffs, it has reported 8% growth in the net revenue in quarter 3 of the financial year 2019. SWOT Analysis of Netflix. M. In 1999‚ the company moved to a subscriptionbased model. Revenues increased by 62% from $193 million in 2017 to $313 million in 2020. The fair price forecast of January 2020 seems to have been reasonably accurate, predicting a mid scenario. Price – Pricing strategy that Netflix Blockbuster is pursuing in various customer segments it is operating in. 2. North Korea, Syria, and Crimea are three of the affected countries. PESTLE Analysis : The PESTLE Analysis for Netflix is given below: Political Economical 1. Use EdrawMax Online to create a. Netflix PESTLE (or PESTEL) Analysis assesses the brand on its business tactics across various parameters. Netflix’s SWOT analysis is discussed below. Victoria, BC. The more productive a workforce is, the more competitively they can price their products or services or increase. net, 2017). The Amazon SWOT analysis report provides profound information about the strengths, weaknesses, opportunities and threats of the world’s largest online retailer. While Netflix is mainly a streaming services company, it is also a tech company and therefore also subject to government scrutiny like the other tech firms. Order Now - Netflix, Inc. Powerful Essays. In this PESTLE analysis, the. In this blog we will conduct the PESTEL analysis of Netflix. Order a Netflix PESTEL / PEST / STEP Analysis now. Creating a PESTLE Analysis. 99), Standard ($13. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. – New employment laws for employee handbook maintenance. 1. Faktor politik, ekonomi, sosial budaya, dan teknologi semuanya disertakan. Uber pest analysis case study pdf SWOT analysis on UBER 1. Netflix is a media company that offers original and licensed content for a flat monthly fee. Better Essays.